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Deals

Deals represent sales opportunities in your pipeline. Each deal has a value, a stage, and an expected close date. As your sales process progresses, move deals through pipeline stages to track your revenue forecast.

Creating a deal

  1. Go to CRM > Deals
  2. Click Add Deal
  3. Fill in the deal details:
FieldDescription
TitleName of the deal (e.g., “Enterprise Plan - Acme Corp”)
PipelineWhich pipeline this deal belongs to
StageCurrent stage in the pipeline
ClientThe contact or company involved
PriceExpected deal value
Expected Close DateWhen you expect the deal to close
PriorityLow, Medium, or High
OwnerTeam member responsible for this deal
SourceHow this deal originated
TagsLabels for categorization

Screenshot: Create deal form

Deal pipelines

A pipeline defines the stages a deal moves through. You can create multiple pipelines for different sales processes (e.g., “New Business”, “Renewals”, “Partnerships”).

Creating a pipeline

  1. Go to the Deals page
  2. Click the pipeline dropdown > Manage Pipelines
  3. Click Add Pipeline
  4. Name your pipeline and add stages

Pipeline stages

Each stage has the following properties:
PropertyDescription
NameStage name (e.g., “Discovery”, “Proposal Sent”)
TypeActive, Won, or Lost
ProbabilityWin probability percentage (used in forecasting)
Rotting DaysDays before a deal in this stage is flagged as stale
PositionDisplay order in the pipeline
Every pipeline requires at least:
  • One Active stage
  • One Won stage
  • One Lost stage
Set realistic probability percentages for each stage. This makes your revenue forecast more accurate.

Working with deals

Kanban view

The default deal view is a kanban board where each column represents a pipeline stage. Drag and drop deals between stages to update their progress.

Screenshot: Deal kanban board

Moving deals between stages

  • Drag and drop on the kanban board
  • Edit the deal and change the stage field
  • Moving a deal to a Won or Lost stage automatically updates its status

Deal status

StatusDescription
ActiveDeal is in progress
WonDeal was successfully closed
LostDeal was lost (you can record the reason)

Recording lost reasons

When a deal is marked as lost:
  1. Select a Lost Reason from the predefined list
  2. Optionally add a description explaining what happened
Configure lost reasons in Settings > Lost Reasons.

Deal contacts

Link multiple contacts to a deal to track all stakeholders involved in the opportunity.
  1. Open a deal
  2. Go to the Contacts section
  3. Search for and add contacts

Deal products

Add line items to a deal to track what products or services are being sold. Each line item includes:
  • Product/service name
  • Quantity
  • Unit price
  • Discount (fixed amount or percentage)
  • Tax
The deal value updates automatically based on line items.

Deal assignees

Assign multiple team members to a deal when collaboration is needed. Each assignee can see the deal in their pipeline view.

Activity tracking

Every deal tracks activities automatically:
  • Calls - Logged call activities (successful/failed)
  • Meetings - Scheduled and completed meetings
  • Emails - Sent emails
  • WhatsApp - Messages sent via WhatsApp integration
  • SMS - Text messages
View the activity summary on any deal to see engagement at a glance.

Filtering deals

Use filters to find specific deals:
  • Pipeline and Stage - Filter by current position
  • Status - Active, Won, or Lost
  • Owner / Assignee - Filter by team member
  • Client / Contact - Filter by associated records
  • Source - Filter by deal origin
  • Tags - Filter by labels
  • Priority - Low, Medium, or High
  • Expected Close Date - Filter by date range
  • Custom fields - Filter by any custom field

Converting leads to deals

When a lead is qualified, convert it to a deal:
  1. Open the lead
  2. Click Convert to Deal
  3. Select the pipeline and stage
  4. The lead’s information transfers to the new deal
See Leads for more on lead management.